Case Studies: Proven Results in Marketing Leadership

Real-world examples of how I help organizations grow, streamline workflows, and improve lead generation

At Cornerstone Marketing, I provide hands-on, systems-driven marketing leadership for small to mid-sized businesses, mission-driven organizations, churches, and Christian schools. These case studies show how my strategies, processes, and campaigns produced measurable results—without adding full-time staff.

Innara Health – Startup / Early-Stage Organization

Challenge:

  • The company was not well-known among target users (neonatal nurses)

  • Lead and sales processes were underdeveloped

  • Hospital administrators were the main obstacle to closing deals

Solution:

  • Developed clear messaging and targeted sales/marketing collateral in collaboration with sales and clinical teams

  • Executed campaigns across social media, webinars, and events to increase visibility

  • Implemented lead scoring and automated pre-sales nurturing campaigns to better engage prospects

Results / Impact:

  • Significantly increased recognition among target users—social followers, webinar attendance, and event participation grew substantially

  • Reinforced sales and marketing alignment through clear messaging and collateral

  • Improved lead engagement and pre-sales readiness

  • Delivered results as a one-person marketing team without additional staff

BASYS Processing – Mid-Size / Automated Systems

Challenge:

  • Marketing data was not flowing correctly into the CRM, limiting sales visibility

  • Some sales and marketing misalignment existed

Solution:

  • Connected Marketo to SugarCRM and implemented lead scoring visible within the CRM

  • Built automated nurture campaigns for multiple target segments

  • Created automated lead warming campaigns and event follow-ups for sales agents

Results / Impact:

  • Boosted email deliverability, reduced bounce rates, and improved open and click-through rates

  • Fully automated nurture campaigns with dynamic scoring, pausing, and transitions based on engagement

  • Provided sales teams with actionable insights via lead scoring and automated follow-ups

  • Enhanced lead visibility and engagement without manual effort

Netsmart – Larger Organization / Advanced Campaigns

Challenge:

  • Required account-based marketing to target specific accounts, generate measurable ROI, and close larger deals

Solution:

  • Built Terminus campaigns leveraging intent data and customized display advertising

  • Ran one-to-one, one-to-few, and one-to-many campaigns

  • Developed multi-channel campaigns including email, landing pages, direct mail, chatbots, webinars, event promotion, and BDR follow-up cadences

  • Supported bottom-of-funnel sales with presentation books and quarterly leadership presentations

  • Created full lead generation campaigns for the BDR team, including lead warming and follow-up cadences

Results / Impact:

  • Contributed to the second-largest deal of the year

  • Presented actionable insights to leadership at quarterly meetings

  • Supported lead generation and bottom-of-funnel sales efforts

  • Executed comprehensive ABM strategies across one-to-one, one-to-few, and one-to-many campaigns

Getting Started is Easy

  1. Book Your Free 15-Minute Discovery Call – we’ll discuss your goals and challenges

  2. Choose a Package or Start Small – flexible options designed to fit your needs

  3. Sit Back and Watch Your Marketing Grow – consistent, done-for-you support that delivers real results